As before mentioned in the Evinrude.com section, this site was launched specifically for the new product announcement. The purpose of this site was to not only allow consumers to learn about the benefits and features but also experience choosing different colors of the engine which had never been done before in the boating industry.
Using CGI graphics by Armstrong-White, vivid imagery was produced to translate the state-of-the-art structure of the Evinrude E-TEC G2. From the conception, design and project management, I lived and breathed this site for almost a year.
Working closely with the agency partner, CK and the developer’s they hired REZN, the site proved to win in design and function across both the Marine industry and advertising. ChooseYourETEC.com won a number of awards in 2014.